What is iContent and how does it benefit developers? (June 25, 2025)
iContent is a proprietary file format developed by Reallusion for exclusive use in iClone and Character Creator. It is available only through Smart Search within these applications—not via the Marketplace or Content Store (see iContent FAQ for details).
Based on the impact of AI development on the 3D market industry, Reallusion is committed to introducing various tools that use AI technology to strengthen and accelerate the development of 3D character and animation production. In addition to AI-assisted tool development, we are also adjusting our Content Business strategy. We are very concerned about the revenue of our content developers. Therefore, we have also introduced the Smart AI Search features in iClone, Character Creator and Cartoon Animator, with the goal of allowing users to find and try out the content they need directly in the applications, thereby increasing the exposure and sales of developer assets. In addition to In-AP instant purchase content, iContent has also been relaunched in the latest Smart Search version. iContent is priced at only 30% of the Standard License, providing users with a cost-effective option. We hope to provide users with the following benefits, thereby increasing developer revenue:
- Affordability: Build a large library of high-quality assets at a significantly lower cost.
- Render-Ready: Perfect for creating images and videos directly within iClone and Character Creator.
- Flexible Upgrade: Easily upgrade to a Standard License by paying only the price difference, enabling export to third-party software whenever needed.
We are confident that with this strategic adjustment, we can provide users with a better content experience and bring revenue growth to our content developers. Thank you for your support.